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What Is It?

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The Frontrunners Project helps businesses and other organisations become more sustainable in an inspiring and practical way, enabling them to build future-proof organisations and develop sustainable products and services. In turn, Frontrunner participants enthuse fellow entrepreneurs, helping to pull the wider field forward. Together, they contribute to a strong and resilient regional economy.

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How Does It Work?

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A Frontrunner Group typically consists of around ten participants who collaborate under expert guidance. Following a thorough baseline assessment, each group develops a practical sustainability agenda and learns to communicate more effectively about corporate social responsibility and sustainability. Through a series of sessions, participants share knowledge and inspire one another. The programme usually concludes with a Frontrunner event, which gives participants a platform to showcase their progress and inspire other entrepreneurs in the region.

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What Are the Results?

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The Frontrunners Project provides participants with a wealth of inspiration, and a deeper understanding of what future-proof entrepreneurship means for their organisation. Participants also gain new knowledge, practical recommendations, and useful tools. The sustainability agenda they develop serves as a concrete action plan for the years ahead, making sustainable business practices measurable and part of an ongoing improvement process. Participants also significantly expand their professional networks. Upon completing the programme, each participant receives a Frontrunner certificate. In turn, Frontrunners help to strengthen and sustain the regional economy by encouraging their stakeholders — including suppliers and employees — to adopt more sustainable practices.

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The Frontrunners

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Over the past 16 years, more than 550 companies and organisations have taken part in over 60 Frontrunner Projects. While the programme primarily focuses on small and medium-sized enterprises (SMEs), larger companies and other organisations — including municipalities, healthcare institutions, schools, and housing associations — also regularly participate.

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The Frontrunner Team

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Frontrunner Projects are delivered by regional and sector-specific Frontrunner Teams made up of experienced sustainability consultants with in-depth knowledge of their local context. This approach ensures that projects are well embedded in local networks and culture while keeping costs manageable. Overall coordination is provided by Jaap de Vries of DZyzzion, the founder and driving force behind the Frontrunners Project.

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Becoming a Frontrunner

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At the moment, the Frontrunner Projects are only being carried out in the Netherlands. If you are interested in getting started with such projects in your country, please contact us to discuss the possibilities.